01 - Whisk together hoisin sauce, honey, light soy sauce, dark soy sauce, Shaoxing wine, brown sugar, five spice powder, garlic, ginger, food coloring (if using), and sesame oil in a large bowl until well combined. Reserve 2 tablespoons for the glaze and set aside.
02 - Add chicken thighs to the bowl, coating thoroughly with marinade. Cover and refrigerate for at least 2 hours, ideally overnight, for optimal flavor absorption.
03 - Preheat oven to 425°F. Line a baking sheet with foil and place a wire rack on top.
04 - Arrange marinated chicken on the wire rack. Roast for 15 minutes.
05 - Combine the reserved 2 tablespoons marinade with 1 tablespoon honey in a small bowl.
06 - Remove chicken from oven and brush generously with honey-marinade glaze. Return to oven and roast for 12 to 15 minutes longer, basting once halfway through, until chicken is cooked through and edges are caramelized.
07 - Let chicken rest for 5 minutes before slicing. Serve with steamed rice or noodles, garnished with chopped scallions or sesame seeds if desired.