01 - Combine sugar, yeast, and warm water in a large bowl. Let sit for 5 minutes until foamy and activated.
02 - Add flour, salt, and olive oil to the yeast mixture. Mix until a shaggy dough forms.
03 - Turn dough onto a lightly floured surface and knead for 8–10 minutes until smooth and elastic.
04 - Place dough in a lightly oiled bowl, cover, and let rise in a warm place for 1 hour or until doubled in size.
05 - Mix butter, garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until well combined.
06 - Punch down risen dough and roll out into a 9x13 inch rectangle.
07 - Spread the garlic and herb butter evenly over the rolled dough.
08 - Roll up tightly from the short end and place, seam side down, in a greased loaf pan.
09 - Cover and let rise for 30 minutes. Preheat oven to 350°F during the final 10 minutes.
10 - Bake for 30–35 minutes until golden brown and loaf sounds hollow when tapped on bottom.
11 - Cool in the pan for 10 minutes, then transfer to a wire rack. Slice and serve warm.